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Growth drivers include technological advances, economic conditions and strategic business factors.
August 17, 2025
By: Melissa Meisel
The beauty and personal care markes in the Middle East and North Africa (MENA) are projected to reach $95.2 billion by 2030, with a CAGR of 9.0% for the forecast period of 2025-2030, per a new study from BCC Research.
The report is particularly relevant as investment and funding in the MENA beauty and personal care market are accelerating, supported by government efforts to boost local production and reduce imports. Rising demand for quality products, social media influence, evolving fashion trends and interest in natural and organic solutions are driving the market’s growth. Moreover, collaborations among governments, regulators and research institutions are fostering innovation and aligning the industry with global standards for sustainable development.
The MENA region has a large and expanding youth demographic, which is highly receptive to beauty trends and new product innovations. This younger generation is more image-conscious and willing to spend “lavishly” on personal care, driving demand for skincare, cosmetics and grooming products.
Widespread internet access and the popularity of platforms like Instagram and TikTok have transformed how beauty products are marketed and used. Social media influencers and digital campaigns play a major role in shaping consumer preferences and boosting online sales.
With more women entering the workforce, especially in urban centers, there is growing demand for beauty products that support professional lifestyles. Financial independence and changing social norms are encouraging women to invest more in personal grooming and self-care.
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